2022 ELECTRONIC PRESS KIT

“From the Emerald Isle comes the sparkling green jewel in the crown of the indie and alternative Hip-Hop scene.” ~ Matt Miles, Yack! Magazine 

Irish Hip-Hop is on an upward trajectory, and producer Odd Numbers (born Odhrán O’Brien) is intent on strengthening its foundations and harnessing a new wave of Irish creativity. Hailing from the small town of Cavan in the midlands of Ireland, the beat-maker draws influence from an ever-expanding roster of artists and producers; crediting most of his assorted discography to the gritty textures of MF DOOM and STLNDRMS and the contemporary output of Kenny Beats and Mac Miller. 

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Since his debut release in 2020, Odd Numbers has produced for an ensemble of on-the-rise Irish artists, including Wallfella, Hazey Haze, and Local Boy. His creative style is hard to pin down; with less focus placed on pushing his own signature sound, the producer favours tailoring his beats to the artist, allowing them to express themselves on a familiar canvas whilst exploring new sonic territories himself. Taking cues from multiple points in the Hip-Hop timeline, Odd Numbers effortlessly switches between old-school, contemporary, and alternative with each new project. 

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The 2021 release of his first full-length, The Golden Éire Tapes Vol. 1, saw the producer level up the scope of his music-making. Featuring an eclectic line-up of 17 Irish artists, the project spanned all cornerstones of the Hip-Hop genre -- from lo-fi, jazz-infused numbers to glitched-out, bass-heavy trap -- and received international support from the likes of EARMILK, Yack! Magazine, and The Word is Bond. 

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His fiery passion for the Irish Hip-Hop scene led to the launch of his independent label, Golden Éire Records, in 2022. An artist-focused venture, Golden Éire Records aims to connect the dots between the country’s numerous cliques and collectives, creating an environment where the dedicated could thrive. Following Odd Numbers’ ethos of collaboration and inclusivity, Golden Éire Records will soon serve its audience with a highly curated selection of music, live events, merchandise, and video content, showcasing the very best that Ireland has to offer. 

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Fueled by the endless inspiration from his peers and a genuine love for the culture, Odd Numbers continues to evolve year-on-year as an artist. With a sound deep-rooted in the fundamentals of Hip-Hop and a humble approach to collaboration, he is steadily building a reputation as one of the most versatile producers in Ireland. 

“What Odd Numbers is doing within Ireland’s Hip Hop scene and the country as a whole is something that can only be championed. With his talent behind the boards and artist-first mentality, I see nothing but success for the rising producer.” ~ Darian Burns, Dope Hip-Hop